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INDONESIA
ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 2722841X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2020): Nopember 2020" : 5 Documents clear
Pengaruh Pengungkapan Corporate Social Responsibility Terhadap Kinerja Keuangan Perusahaan LQ45 Yang Terdaftar di Bursa Efek Indonesia Ova Novi Irama; Suhaila Husna Samosir
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 2 (2020): Nopember 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

Corporate Social Responsibility can be defined as a company's commitment to account for the impact of its operations in the social, economic and environmental dimensions, and to continue to maintain that these impacts can benefit the community and the surrounding environment. The goal is to see the influence of Corporate Social Responsibility on the company's financial performance. on the Indonesia Stock Exchange. Data is processed using simple linear regression, with a population of 45 companies and a sample of 30 samples listed on the Indonesia Stock Exchange. The results of this study indicate that the variable X (CSR) obtained t count = 0.993 with a probability value of 0.329 and based on the calculation of the t table (n-2) with a number of n = 30, the value of t table = 2.048 is obtained. t count < t table with a probability value greater than 0.05, which means that the t value obtained is not significant, with this it can be concluded that the CSR variable (X) has no significant effect on financial performance (Y)
Pengaruh Kompetensi Dan Karakteristik Individu Terhadap Kinerja PNS di Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Serdang Begadai Maulia Agustina; Melisa Zuriani Hasibuan
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 2 (2020): Nopember 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This study aims to determine the influence of the relationship of competence and individual characteristics to the performance of Civil Servants in the Population and Civil Registration Office of Serdang Bedagai Regency. The population in this study were all employees in the Department of Population and Civil Registration of Serdang Bedagai Regency with a total of 50 employees and a sample determination technique with saturated samples, so the sample amounted to 50 employees. The data analysis technique that I use in this research is quantitative descriptive. The results of this study were obtained from the regression equation Y = 18.602 + 0.194 X1 + 0.394X2 + e. Constant value (a) of 18,602 indicates that if the competency variable (X1) and individual characteristics (X2) value is 0, then the employee's performance is 18,602. The variable regression coefficient X1 of 0.194 indicates that the competency variable (X1) influences employee performance and X2 variable of 0.394 individual characteristics (X2) influences employee performance. The partial test results of competency variables (X1) and Characteristics (X2) have a positive and significant effect on employee performance in the Population and Civil Registration Service in Serdang Bedagai Regency where the value of t count> t table (2,288> 1,677) Competency Variables (X1) and (3,399> 1,677) Individual Characteristics variable (X2) with a significant level of 0,000 <0.05. The R square value obtained is 0.870. Then it can be seen the influence of variables X1, X2 on Y variables by calculating the coefficient of determination = R2 x 100% = 87.0%. The figure shows that the influence of variable X1 (Competence), Individual Characteristics (X2) on Variable Y (Employee Performance) is 87.0% and the remaining 13% is influenced by other variables not in this study
Pengaruh Iklan di Media Sosial dan Komunikasi Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada PT Berkah Jaya Medan Anggia Sari Lubis
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 2 (2020): Nopember 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

The use of the internet in the current era of globalization has become a priority for every individual as a means of finding various information needed quickly and up to date. Social media users have also increased greatly. It is also PT Berkah Jaya Medan's choice to advertise its products through social media. In social media advertising, consumers usually give testimonials which are known as word of mouth communication so that the objectives of the sales target can be achieved. Based on these problems, the objectives of this study are: (1) to determine the effect of advertising on social media on consumer purchasing decisions of PT Berkah Jaya Medan, (2) to determine the effect of word of mouth communication on consumer purchasing decisions of PT Berkah Jaya Medan, and ( 3) to determine the effect of advertising on social media and word of mouth communication on consumer purchasing decisions of PT Berkah Jaya Medan. The population used in this study were 208 consumers of PT Berkah Jaya Medan each week. The sample in this study was 68. Sampling was using the Slovin formula. The data in this study used a survey method through questionnaires filled out by consumers. Data were obtained using multiple regression analysis. This analysis includes the validity test, reliability test, classic assumption test, multiple regression analysis, hypothesis testing through the t test and F test, and analysis of the coefficient of determination (R2). From the regression analysis obtained the following equation, Y = 2.375 + 0.294 X1 + 0.671 X2 + e. The word of mouth variable has a greater influence on consumer purchasing decisions, namely 0.671, followed by social media advertising variables of 0.294. The results of the analysis using the t test can be seen that the two independent variables, namely advertising in social media, word of mouth partially have a significant effect on the dependent variable, namely consumer purchasing decisions. Then through the F test it can be seen that the two independent variables are indeed feasible to test the dependent variable. The value of Adjusted R Square is 0.849, which means that the variable ability of social media advertising, word of mouth in explaining consumer purchasing decisions is 84.9%, so there is still a residual of 15.1% requiring other variables not researched.
Pengaruh Promosi dengan Media Sosial Terhadap Keputusan Pembelian Sepatu Olahraga Ortuseight Pada Masyarakat Tanjung Morawa Wibi Anindra Lukito; Aswin Fahmi D
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 2 (2020): Nopember 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

An The purpose of this study was to determine and analyze the effect of Promotion with Social Media on the Purchase Decision of Ortuseight Sports Shoes in the Tanjung Morawa Community. The population of this study were 170 people from Dusun II Desa Limau Manis aged 17-25 years, with the sample of 43 people from the people of Gang Purwo Dusun II Desa Limau Manis aged 17-25 years. The analysis method used is descriptive statistical analysis and simple linear regression analysis. This type of research is associative research, and the data used are primary data and secondary data obtained through documentary studies and a list of statements measured using a Likert scale. Data were processed statistically using SPSS version 22 for windows, namely the t test model and the coefficient of determination (R2). The results of this study indicate that promotion with social media has a positive and significant effect on the purchasing decision of Ortuseight sports shoes in the Tanjung Morawa community. The amount of the dtermination coefficient (R Square) is 0.691, this means that 69.1% of the variation in the Promotion with Social Media variable can be explained by the Ortuseight Sports Shoes Purchase Decision variable, while the remaining 30.9% is explained by other variables not proposed in this study
Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan Pada Bangsal Kopi Jl T Imam Bonjol Lubuk Pakam Uci Fadillah; Emelia Rahmadany Putri Gami
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 2 (2020): Nopember 2020
Publisher : Forum Kerjasama Pendidikan Tinggi

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Abstract

This reseach aims to find out (1)whether experiential marketing has a positive and significant on customer satisfaction in bangsal coffee lubuk pakam (2)how big the influence of experiential marketing on customer satisfaction in bangsal coffee lubuk pakam. In this research data collected through observational methods and dissemination of questionnaire against the 96 respondent bangsal coffee customers, and subsequently carried out an analysis of the data obtained with the technique of data analysis descriptive and quantitative. Based on data processing conducted by researcher, obtained a simple linier regression equation is : Y = 4,649 + 0,905X. Constant value = 4,649, meaning is without the variable experiential marketing, then the customer satisfaction in bangsal coffee will be worth 4,649. From the equation is known that the regression coefficient is 0,905, indicated that the variable is positive and influential experiential marketing significantly to customer satisfaction,which means that every variable experiential marketing increase, then customer satisfaction will be increased by 0,905. Based on the results of hypothesis testing or t test obtained tcount >ttable = 32,837 > 1,986, it show Ha accept and Ho rejected, means experiential marketing significantly influence customer satisfaction at bangsal coffee. And based on test of coefficient of determination or (R2) obtainet result equal to 0,920 or 92%, mean analysis model used to explain influence experiential marketing to customer satisfaction equal to 92% while rest 8% influence by other variable outside research

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